For businesses that should be running themselves.
Booking-first installs for owner-operators who still answer their own phone.
who builds this
Hi, I'm Ray Williams.
Founder, RAWTech
Previously: product & ops at Punchey
Before RAWTech, I spent years inside Punchey, a payments and operations platform built for local service businesses. I worked alongside hundreds of owner-operators - the people who still answer the phone, still know every regular by name, and still hold the whole business together in their head. I watched, in detail, where bookings slip through DMs, why past customers never come back, and which "small" front-desk gaps actually cost real revenue.
The pattern was always the same: the website was a brochure, the booking lived somewhere else, and the owner was the one holding the whole thing together. The tools weren't broken. The connections were.
RAWTech is the shop I wish those operators could have hired. We install the website, the deposit-required booking, the SMS reminders, the auto-rebooking, and the review automation, as one system, so you can stop being the glue.
How we work
how we work
Principles we don't compromise on
- Build for the person running it. If your team can't operate it, the design failed.
- Fewer tools, better connected. We'd rather wire up what you already pay for than sell you a sixth SaaS.
- Plain English over jargon. If we can't explain it to a customer, we can't ship it.
- Visibility from day one. You should be able to see what's working without doing math.
- Handoff is part of the build. Recorded walkthroughs and docs, not a tribal-knowledge handover.
where to go next
Where to go next
You know who we are. Here's how the work starts.
paid · 3 days
Loop Audit · $295
We read your whole booking loop and tell you which install to buy. Credits back if you do.
Openfree · 1 min
Free AI scan
Paste a URL, get the top 5 fixes by email. No call, no credit card.
Openread
Guides & checklists
Plain-English playbooks for the booking, deposit, reminder, review, and rebooking loop.
Opennext step
Not sure which install fits?
$295. Three business days. A one-page PDF telling you the exact install to buy, or that none of them fit. Full $295 credits toward any install booked within 30 days.