Online booking, deposits, reminders, reviews, rebookings. Installed in days.
Fixed-price setups that fix what's costing you bookings. Each one has a price, a timeline, and a required-inputs list.
Free Scan → Paid Audit → Install → Checkup. Pick the rung that matches where you are.
Want a human read? The $295 Website Growth & Trust Audit covers the website; the $495 Loop Audit covers the full booking loop. Audit fees credit back against any install booked within 30 days.
AUD-WGT · Website Growth & Trust Audit
Credit-back · 30 days$295
flat fee · 3 business days
- Turnaround
- ~3 business days
- Format
- 1-page PDF + 20-min call
- Scope
- Website trust · clarity · booking path
- Credits
- 100% toward any install
Live system snapshot
Status · OperationalWorkflows shipped
142
across operator teams
Manual steps cut
58%
avg. per engagement
- Journeys that flow without manual chasing.
- Data moving cleanly with no double entry.
- Dashboards that show truth in real time.
No hype. Just systems that quietly do their job.
Built for owner-operators of appointment-based businesses: shops, crews, clinics, and dealership service.
the shelf
Three installs. Pick the one that matches what's costing you bookings.
Can't pick? Start with the free scan or the $295 Website Growth & Trust Audit. Audit fees credit back if you buy an install within 30 days.
Website Growth & Trust Audit
$295
A human reads your website and sends the top 5 fixes in three days.
See install
Booking-to-Review Install · Standard
$3,500
RAWTech sets up the booking-to-review loop on the tools you already pay for.
See install
Booking-First Website Install · Standard
$8,500
New booking-first site plus the full Booking-to-Review system, wired from day one.
See install
Direct experience with operators across
Through prior product & ops work at Punchey and direct engagements. Sample installs below are composite scenarios drawn from those patterns.
sample installs
What it looks like when it's installed.
Tattoo studios & barbers
B2R-STDDeposit-required booking that filled the chair and killed the no-shows
A 3-artist tattoo studio was booking entirely through Instagram DMs and losing roughly 1 in 5 appointments to no-shows. We replaced the linktree with a booking-first website that takes a deposit at the door.
No-shows down ~55%. Chairs full 6 days a week.
Read the install
Trades & home services
WSS-STDFrom voicemail backlog to booked jobs by sundown
A 6-truck plumbing company was missing emergency calls after hours and losing repeat customers to maintenance reminders that never went out.
After-hours jobs captured. 22% lift in repeat work.
Read the install
Auto & dealership service
WSS-STROnline quoting and deposit-locked bays for a mobile detail shop
A 2-bay detail shop with a mobile van was losing quotes to slow follow-up and getting ghosted on weekend appointments. We built a quote-to-deposit flow and tied it to bay availability.
Quote-to-booking time: 2 days → 12 minutes. Weekend no-shows zeroed.
Read the install
who builds this
Hi, I'm Ray Williams.
Founder, RAWTech
Previously: product & ops at Punchey
Before RAWTech, I spent years inside Punchey, a payments and operations platform built for local service businesses. I worked alongside hundreds of owner-operators - the people who still answer the phone, still know every regular by name, and still hold the whole business together in their head. I watched, in detail, where bookings slip through DMs, why past customers never come back, and which "small" front-desk gaps actually cost real revenue.
The pattern was always the same: the website was a brochure, the booking lived somewhere else, and the owner was the one holding the whole thing together. The tools weren't broken. The connections were.
RAWTech is the shop I wish those operators could have hired. We install the website, the deposit-required booking, the SMS reminders, the auto-rebooking, and the review automation, as one system, so you can stop being the glue.
Need broader operating diagnosis beyond a fixed install? Work with Ray at Ray Williams Consulting.
when to buy an install
You probably need one if…
- Bookings happen over DMs, texts, and voicemail
- No-shows kill a chunk of your week, every week
- Past customers never get nudged to rebook
- Your website doesn't actually book the work
- You ask for reviews when you remember, which is almost never
- Deposits, intake, and reminders depend on someone being on the phone
- You're the one holding your own business together
how it works
Five steps. Vending-machine simple.
01
Start with the free scan
Paste your URL and get the top 5 fixes by email. Free.
02
Pick the rung
Need a human read? Buy the $295 Website Growth & Trust Audit or the $495 Loop Audit. Already know what's broken? Pick the install that matches.
03
Send the inputs
Each install has a short required-inputs list. Send them and we start the clock.
04
We install
Fixed scope, fixed timeline. No discovery calls, no scope creep.
05
Walkthrough & checkup
Recorded walkthroughs and plain-English docs. Book a System Checkup later when you want a light review.
field guides
Background reading from the shop floor.
Plain-English guides we wrote to settle the same questions over and over. No gated PDFs, no fluff.
field guide
Local service systems audit
The full checklist we run on owner-operator businesses: booking, payments, reminders, reviews, rebooking.
Read guidefield guide
Cut no-shows with deposit booking
Why deposits work, what to charge, and how to phrase the policy so it doesn't scare bookings away.
Read guidefield guide
ROI of small-business automation
What automation actually pays back in the first 90 days, with the math the audit uses.
Read guide