Pick the leak. We install the fix.
Six installs that plug the holes in your booking flow. Each one has a price, a timeline, and a required-inputs list.
Audit credits back against any install booked within 30 days.
AUD-LOOP · Loop Audit
Credit-back · 30 days$295
flat fee · 3 business days
- Turnaround
- ~3 business days
- Format
- 1-page PDF + 20-min call
- Scope
- Booking · Payments · CRM · GBP
- Credits
- 100% toward any install
Live system snapshot
Status · OperationalWorkflows shipped
142
across operator teams
Manual steps cut
58%
avg. per engagement
- Journeys that flow without manual chasing.
- Data moving cleanly with no double entry.
- Dashboards that show truth in real time.
No hype. Just systems that quietly do their job.
Built for owner-operators of appointment-based businesses: shops, crews, clinics, and dealership service.
the shelf
Three installs. Pick the one that matches the leak.
Can't pick? Start with the Audit. It tells you which one to buy in three days, and the $295 credits back.
Loop Audit
$295
Start here if you can't pick. One page. Three days.
See install
Booking-to-Review Install · Standard
$3,500
The whole booking-to-review loop, installed on the tools you already pay for.
See install
Booking-First Website Install · Standard
$8,500
New booking-first site plus the full Booking-to-Review system.
See install
what changes
What ships after an install.
| Before | After |
|---|---|
| Bookings happen over Instagram DMs, missed calls, and voicemail. | Customers book online 24/7, with a deposit that locks in the time. |
| ~18% no-show rate. Front desk on the phone all day. | Deposits and SMS reminders cut no-shows in roughly half. |
| Past clients drift to the next shop because nobody nudged them. | Auto-rebooking pulls them back at the right interval. |
| You ask for Google reviews when you remember. Almost never. | Every happy customer gets a review request 24 hours after the visit. |
Direct experience with operators across
Through prior product & ops work at Punchey and direct engagements. Sample installs below are composite scenarios drawn from those patterns.
sample installs
What it looks like when it's installed.
Tattoo studios & barbers
B2R-STDDeposit-required booking that filled the chair and killed the no-shows
A 3-artist tattoo studio was booking entirely through Instagram DMs and losing roughly 1 in 5 appointments to no-shows. We replaced the linktree with a booking-first website that takes a deposit at the door.
No-shows down ~55%. Chairs full 6 days a week.
Read the install
Trades & home services
WSS-STDFrom voicemail backlog to booked jobs by sundown
A 6-truck plumbing company was missing emergency calls after hours and losing repeat customers to maintenance reminders that never went out.
After-hours jobs captured. 22% lift in repeat work.
Read the install
Auto & dealership service
WSS-STROnline quoting and deposit-locked bays for a mobile detail shop
A 2-bay detail shop with a mobile van was losing quotes to slow follow-up and getting ghosted on weekend appointments. We built a quote-to-deposit flow and tied it to bay availability.
Quote-to-booking time: 2 days → 12 minutes. Weekend no-shows zeroed.
Read the install
who builds this
Hi, I'm Ray Williams.
Founder, RAWTech
Previously: product & ops at Punchey
Before RAWTech, I spent years inside Punchey, a payments and operations platform built for local service businesses. I worked alongside hundreds of owner-operators - the people who still answer the phone, still know every regular by name, and still hold the whole business together in their head. I watched, in detail, where bookings slip through DMs, why past customers never come back, and which "small" front-desk gaps actually cost real revenue.
The pattern was always the same: the website was a brochure, the booking lived somewhere else, and the owner was the routing system holding the whole thing together. The tools weren't broken. The connections were.
RAWTech is the shop I wish those operators could have hired. We install the website, the deposit-required booking, the SMS reminders, the auto-rebooking, and the review automation, as one system, so you can stop being the glue.
when to buy an install
You probably need one if…
- Bookings happen over DMs, texts, and voicemail
- No-shows kill a chunk of your week, every week
- Past customers never get nudged to rebook
- Your website doesn't actually book the work
- You ask for reviews when you remember, which is almost never
- Deposits, intake, and reminders depend on someone being on the phone
- You're the routing system for your own business
how it works
Five steps. Vending-machine simple.
01
Pick the leak
Pick the install that matches the leak. If you're not sure, start with the Loop Audit.
02
Send the inputs
Each install has a short required-inputs list. Send them and we start the clock.
03
We install
Fixed scope, fixed timeline. No discovery calls, no scope creep.
04
Walkthrough
Recorded walkthroughs and plain-English docs so your team can run it.
05
You own it
No retainer, no lock-in. Buy the next install when the next leak shows up.
what better looks like
When the install lands, here's what you notice.
Not ready for the paid audit? Run the free AI scan. Instant top 5 fixes, no call, no credit card.
Find the leaks in your business in 5 minutes.
17 questions covering website, booking, deposits, reminders, rebooking, and reviews. Score yourself and find out which fixes would fill the schedule fastest, built from patterns across hundreds of owner-operators.
- Where bookings are leaking out today
- What to automate before you hire another front-desk person
- Which 1–2 fixes give the biggest return
next step
Not sure which install fits?
$295. Three business days. A one-page PDF telling you the exact install to buy, or that none of them fit. Full $295 credits toward any install booked within 30 days.