Pick the leak. We install the fix.
Six installs that plug the holes in your booking flow. Each one has a price, a timeline, and a required-inputs list.
Audit credits back against any install booked within 30 days.
Live system snapshot
Status · OperationalWorkflows shipped
142
across operator teams
Manual steps cut
58%
avg. per engagement
- Journeys that flow without manual chasing.
- Data moving cleanly with no double entry.
- Dashboards that show truth in real time.
No hype. Just systems that quietly do their job.
Built for owner-operators of appointment-based businesses: shops, studios, crews, clinics, and dealership service.
the shelf
Pick the install that matches the leak.
Can't pick? Start with the Audit.
Loop Audit
$295
Start here if you can't pick. One page. Three days.
See install
No-Show Fix
$1,500–$2,500
Deposit-required booking, cancellation policy, reminders, and a one-tap reschedule flow.
See install
Review Engine
$750–$1,500
Cleaned-up review link, automated post-visit requests, and a simple tracker.
See install
Rebooking Engine
$1,500–$3,500
Past-customer segments, automated rebooking nudges, and a recall schedule.
See install
Booking-to-Review Sprint · Standard
$3,500
All three targeted installs bundled, plus a dashboard.
See install
Booking-First Website Sprint · Standard
$8,500
New booking-first site plus the full B2R install.
See install
what changes
What ships after an install.
| Before | After |
|---|---|
| Bookings happen over Instagram DMs, missed calls, and voicemail. | Customers book online 24/7, with a deposit that locks in the time. |
| ~18% no-show rate. Front desk on the phone all day. | Deposits and SMS reminders cut no-shows in roughly half. |
| Past clients drift to the next shop because nobody nudged them. | Auto-rebooking pulls them back at the right interval. |
| You ask for Google reviews when you remember. Almost never. | Every happy customer gets a review request 24 hours after the visit. |
Direct experience with operators across
Through prior product & ops work at Punchey and direct engagements. Sample installs below are composite scenarios drawn from those patterns.
sample installs
What it looks like when it's installed.
Tattoo studios & barbers
B2R-STDDeposit-required booking that filled the chair and killed the no-shows
A 3-artist tattoo studio was booking entirely through Instagram DMs and losing roughly 1 in 5 appointments to no-shows. We replaced the linktree with a booking-first website that takes a deposit at the door.
No-shows down ~55%. Chairs full 6 days a week.
Read the install
Trades & home services
WSS-STDFrom voicemail backlog to booked jobs by sundown
A 6-truck plumbing company was missing emergency calls after hours and losing repeat customers to maintenance reminders that never went out.
After-hours jobs captured. 22% lift in repeat work.
Read the install
Auto & dealership service
WSS-STROnline quoting and deposit-locked bays for a mobile detail shop
A 2-bay detail shop with a mobile van was losing quotes to slow follow-up and getting ghosted on weekend appointments. We built a quote-to-deposit flow and tied it to bay availability.
Quote-to-booking time: 2 days → 12 minutes. Weekend no-shows zeroed.
Read the install
who builds this
Hi, I'm Ray Williams.
Founder, RAWTech
Previously: product & ops at Punchey
Before RAWTech, I spent years inside Punchey, a payments and operations platform built for local service businesses. I worked alongside hundreds of owner-operators - the people who still answer the phone, still know every regular by name, and still hold the whole business together in their head. I watched, in detail, where bookings slip through DMs, why past customers never come back, and which "small" front-desk gaps actually cost real revenue.
The pattern was always the same: the website was a brochure, the booking lived somewhere else, and the owner was the routing system holding the whole thing together. The tools weren't broken. The connections were.
RAWTech is the studio I wish those operators could have hired. We build the website, the deposit-required booking, the SMS reminders, the auto-rebooking, and the review automation, as one system, so you can stop being the glue.
when to buy an install
You probably need one if…
- Bookings happen over DMs, texts, and voicemail
- No-shows kill a chunk of your week, every week
- Past customers never get nudged to rebook
- Your website doesn't actually book the work
- You ask for reviews when you remember, which is almost never
- Deposits, intake, and reminders depend on someone being on the phone
- You're the routing system for your own business
how it works
Five steps. Vending-machine simple.
01
Pick the leak
Pick the install that matches the leak. If you're not sure, start with the Loop Audit.
02
Send the inputs
Each install has a short required-inputs list. Send them and we start the clock.
03
We install
Fixed scope, fixed timeline. No discovery calls, no scope creep.
04
Walkthrough
Recorded walkthroughs and plain-English docs so your team can run it.
05
You own it
No retainer, no lock-in. Buy the next install when the next leak shows up.
what better looks like
When the install lands, here's what you notice.
Find the leaks in your business in 5 minutes.
17 questions covering website, booking, deposits, reminders, rebooking, and reviews. Score yourself and find out which fixes would fill the schedule fastest, built from patterns across hundreds of owner-operators.
- Where bookings are leaking out today
- What to automate before you hire another front-desk person
- Which 1–2 fixes give the biggest return
next step
Not sure which install fits?
$295. Three business days. A one-page PDF telling you the exact install to buy, or that none of them fit. Full $295 credits toward any install booked within 30 days.