Your booking flow should run without you.
We find where interest stops becoming bookings — deposits, reminders, reviews, rebooking — and install the fix. Fixed price. Fixed timeline. No retainer.
Losing bookings
3 critical issues found. Fixes below.
Top issues
Contact path hidden
No phone or booking button visible above the fold
No trust signals
Reviews, credentials, or guarantees are missing
Mobile experience broken
Text overlaps on phone. 68% of visitors are mobile
Fix first
Add a click-to-call and "Get a quote" button in the first screen. Don't make visitors scroll to find you.
when to buy an install
You probably need one if…
- Bookings happen over DMs, texts, and voicemail
- No-shows kill a chunk of your week, every week
- Past customers never get nudged to rebook
- Your website doesn't actually book the work
- You ask for reviews when you remember, which is almost never
- Deposits, intake, and reminders depend on someone being on the phone
- You're the one holding your own business together
Built for SMB owners who are done running their business on gut feel and spreadsheets. Built for owner-operators of appointment-based businesses: shops, crews, clinics, and dealership service.
the shelf
Three installs. Pick the one that matches what's costing you bookings.
Can't pick? Start with the free scan or the $295 Website Growth & Trust Audit. Audit fees credit back if you buy an install within 30 days.
Website Growth & Trust Audit
$295
A human reads your website and sends the top 5 fixes in three days.
See install
Booking-to-Review Install · Standard
$3,500
RAWTech sets up the booking-to-review loop on the tools you already pay for.
See install
Booking-First Website Install · Standard
$8,500
New booking-first site plus the full Booking-to-Review system, wired from day one.
See install
Direct experience with operators across
Through prior product & ops work at Punchey and direct engagements. Sample installs below are composite scenarios drawn from those patterns.
sample installs
What it looks like when it's installed.
Tattoo studios & barbers
B2R-STDDeposit-required booking that filled the chair and killed the no-shows
A 3-artist tattoo studio was booking entirely through Instagram DMs and losing roughly 1 in 5 appointments to no-shows. We replaced the linktree with a booking-first website that takes a deposit at the door.
No-shows down ~55%. Chairs full 6 days a week.
Read the install
Trades & home services
WSS-STDFrom voicemail backlog to booked jobs by sundown
A 6-truck plumbing company was missing emergency calls after hours and losing repeat customers to maintenance reminders that never went out.
After-hours jobs captured. 22% lift in repeat work.
Read the install
Auto & dealership service
WSS-STROnline quoting and deposit-locked bays for a mobile detail shop
A 2-bay detail shop with a mobile van was losing quotes to slow follow-up and getting ghosted on weekend appointments. We built a quote-to-deposit flow and tied it to bay availability.
Quote-to-booking time: 2 days → 12 minutes. Weekend no-shows zeroed.
Read the install
who builds this
Hi, I'm Ray Williams.
Founder, RAWTech
Previously: product & ops at Punchey
Before RAWTech, I spent years inside Punchey, a payments and operations platform built for local service businesses. I worked alongside hundreds of owner-operators - the people who still answer the phone, still know every regular by name, and still hold the whole business together in their head. I watched, in detail, where bookings slip through DMs, why past customers never come back, and which "small" front-desk gaps actually cost real revenue.
The pattern was always the same: the website was a brochure, the booking lived somewhere else, and the owner was the one holding the whole thing together. The tools weren't broken. The connections were.
RAWTech is the shop I wish those operators could have hired. We install the website, the deposit-required booking, the SMS reminders, the auto-rebooking, and the review automation, as one system, so you can stop being the glue.
Need broader operating diagnosis beyond a fixed install? Work with Ray at Ray Williams Consulting.
how it works
Five steps. Vending-machine simple.
01
Start with the free scan
Paste your URL. We email back a quick leak finder with the top issues. Free.
02
Pick the paid audit
Website-only worry? Buy the $295 Website Growth & Trust Audit. Whole customer flow leaking? Buy the $495 Loop Audit. Already know what's broken? Skip to the install that matches.
03
Send the inputs
Each install has a short required-inputs list. Send them and we start the clock.
04
We install
Fixed scope, fixed timeline. No discovery calls, no scope creep.
05
Walkthrough & checkup
Recorded walkthroughs and plain-English docs. Book a System Checkup later when you want a light review.
field guides
Background reading from the shop floor.
Plain-English guides we wrote to settle the same questions over and over. No gated PDFs, no fluff.
field guide
Local service systems audit
The full checklist we run on owner-operator businesses: booking, payments, reminders, reviews, rebooking.
Read guidefield guide
Cut no-shows with deposit booking
Why deposits work, what to charge, and how to phrase the policy so it doesn't scare bookings away.
Read guidefield guide
ROI of small-business automation
What automation actually pays back in the first 90 days, with the math the audit uses.
Read guide