What your website is costing you
This is a modeled scenario, not a measured result. Plug in your own numbers below. Your own analytics are the figure that matters, and if you do not have that number yet, finding it is the first thing to fix. Depending on your inputs, the modeled result may be positive, zero, or negative.
modeled scenario
A human reads your site and sends the top fixes in 3 days. Fee credits back against any install.
Website Growth & Trust Audit · $295* The modeled conversion rate is a test input, set at 2× your current rate and capped at 5%. It is not a prediction of what your site will do. Run the free scan for a read on your specific site.
What a manual booking or customer-flow step may be costing you
This model is scoped to booking and customer-flow steps: intake, scheduling, reminders, and the handoff into billing. It is not a general model for every manual process in the business. What does the booking-adjacent step cost in time and possibly-missed revenue?
modeled scenario
Wire the full loop (bookings, deposits, reminders, reviews, rebooking) in 10 business days.
Booking-to-Review System · from $3,500How to read these numbers honestly
A few things to keep in mind when reading a modeled scenario like this one:
- 01
Fewer no-shows
Deposits and reminders keep paid time on the calendar.
- 02
More reviews
Reviews compound into new bookings over time.
- 03
Higher rebooking rate
The next appointment lands before the last one ends.
- 04
Fewer admin hours
Fewer manual reminders and lookups.
- Website conversion estimates are a test input, not a prediction. A 2× improvement is a reasonable assumption to model for a site with structural problems, and cosmetic tweaks are less likely to move it. Run the free scan first to get a read on which situation applies to your site.
- Labor savings are discounted 50% in conservative mode as a modeling choice. Saved hours do not automatically convert to cash one-for-one. Switch to optimistic only if those freed hours are already rebillable or tied to a leaner headcount plan.
- Recovered revenue is worth modeling carefully. For a business with no-show or slow-response problems, this line can matter as much as labor savings, but the figure you enter is an assumption you should be able to defend with your own numbers, not a benchmark.
- Treat payback under 12 months as a useful target, not a rule. A 12 to 18 month payback can still make sense if the process is strategic. A model that comes out well over 18 months is a signal to look at which process you're automating first.
- Factor in your own time during the install. Set aside hours for inputs and reviews during the install period. That time has a real opportunity cost, and it belongs in the model.
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