Free Scan. Paid Audit. Install. Checkup.

Not sure what to fix? Start with the Free Scan. It is a quick leak finder. Worried about your site? Buy the $295 Website Growth & Trust Audit. Worried about the whole customer flow? Buy the $495 Loop Audit. Each fee comes off any install in 30 days.

Start Free Scan Website Growth & Trust Audit · $295See the shelf →

Based in Fairfield County, CT. Remote installs across the US.

1 · Free

Free Scan

Quick leak finder. Top issues emailed to you.

2 · $295

Website Growth & Trust Audit

Is your site earning trust and bookings?

3 · $495

Loop Audit

Where the whole customer flow leaks.

4 · install

Install + Checkup

Ship the fix. Light Checkup later.

01 · Website only

Website Growth & Trust Audit

$295, three days. Is your site earning trust? Is it turning visits into bookings? We tell you. Fee comes off any install in 30 days.

Start here
AUD-WGT3 business days

Website Growth & Trust Audit

$295

Does your site build trust? Does it turn visitors into leads or bookings? We read it and tell you.

What ships

  • One-page report on site trust and lead flow
  • Top fixes ranked, biggest win first
  • Phone and desktop screenshots with short notes
  • An install pick if a fix is worth it
  • 20-minute readout call
  • Fee comes off any install booked in 30 days
Who it's for

Owners who think the site is the leak. People land, pause, and leave.

Required inputs · 3
  • Your home page URL
  • Any key landing pages
  • $295 paid up front
Eligibility · 2
  • You have a live site
  • You can fill out a short form
Not included · 2
  • Any setup or install work
  • Confirmations, reminders, follow-up, reviews, or rebooking. That is the Loop Audit.
Start · $295 Full Website Growth & Trust Audit details →

02 · Whole customer flow

Loop Audit

$495, five days. A full leak map of the customer flow. Site, booking, reminders, no-shows, follow-up, and reviews. Fee comes off any install in 30 days.

AUD-LOOP5 business days

Loop Audit

$495

A full leak map of the customer flow. Site, booking, reminders, no-shows, follow-up, reviews, and rebooking.

What ships

  • One-page report on the full customer flow
  • Leak map: where bookings, deposits, reviews, and repeat work fall out
  • Top fixes ranked, with a clear install path
  • Hands-on review and written notes, not just a scan dump
  • 20-minute readout call
  • Fee comes off any install booked in 30 days
Who it's for

Owners who know money is leaking and want a full read of the customer flow, not just the site.

Required inputs · 4
  • Read access or screenshots for your booking tool
  • Same for payments, CRM, and Google Business Profile
  • 20 minutes for the kickoff call
  • $495 paid up front
Eligibility · 2
  • You pay for a booking tool, payments tool, CRM, or site
  • You can grant read access in 24 hours
Not included · 2
  • Any setup or install work
  • Strategy work outside the customer flow
Start · $495 Full Loop Audit details →

03 · The loop

Booking-to-Review Install

One install. Stop no-shows. Get more reviews. Win back past customers. All on the tools you use today.

Most installs
B2R-STD10 business days

Booking-to-Review Install · Standard

$3,500

The full loop in one install. Booking, deposits, reminders, reviews, rebooking, and a dashboard.

What ships

  • Everything in No-Show Fix
  • Everything in Review Engine
  • Everything in Rebooking Engine
  • One dashboard: bookings, deposits, no-shows, reviews, source
  • Tools talk to each other. No double entry.
  • Walkthrough call and a short video library
Who it's for

Owners who want No-Show Fix, Review Engine, and Rebooking Engine set up as one system.

Required inputs · 6
  • A booking tool that works
  • A payments tool that works
  • A CRM, or a booking tool that stores customer history
  • A Google Business Profile you own
  • A customer history export
  • One owner to decide for 10 business days
Eligibility · 2
  • A live site that works
  • Booking, payments, CRM, and GBP already in place
Not included · 3
  • A new site. That is the Booking-First Website Install.
  • Paid ads, SEO content, or social work
  • Custom code outside the supported stack
Start · $3,500 Full Booking-to-Review Install details →
B2R-PLS10 business days

Booking-to-Review Install · Plus

$5,500

Standard plus multi-channel intake, customer groups, and post-launch tuning.

What ships

  • Everything in Standard
  • Intake by web form, SMS keyword, and IG DM auto-reply
  • Customer groups with tagged follow-up flows
  • Tools sync across multi-staff calendars
  • Two rounds of post-launch tuning
Who it's for

Multi-staff shops, or owners with an unusual mix of tools.

Required inputs · 3
  • Everything Standard requires
  • More than one person on the schedule
  • Active channels beyond the web form, like SMS or IG
Eligibility · 2
  • Multi-staff, or intake on more than one channel
  • Willing to use one source of truth for the schedule
Not included · 2
  • A new site
  • Custom mobile apps
Start · $5,500 Full Booking-to-Review Install details →

04 · The whole thing

Booking-First Website Install

A new site built to book. Plus the full Booking-to-Review system. Wired in from day one.

WSS-STR2 weeks

Booking-First Website Install · Standard

$8,500

A booking-first site, plus the full Booking-to-Review system. Wired in from day one.

What ships

  • Five-page booking-first site from our template
  • Mobile-first, fast, and built for search
  • Copy by us. Aimed at bookings.
  • Booking and deposit checkout wired in
  • The full Booking-to-Review Standard install
  • Recorded walkthrough and plain docs
Who it's for

Solo or small shops whose site is a brochure from 2019, or has no site at all.

Required inputs · 4
  • Logo, photos, and service list in week one
  • A domain, or one you are ready to buy
  • Stripe, Square, or another supported payments tool
  • A booking tool we support
Eligibility · 3
  • One location, one brand
  • Up to 12 services at launch
  • You can send inputs in two weeks
Not included · 4
  • Custom photos, art, or logo design
  • Multi-location pages. That is Plus.
  • Ongoing SEO content, ads, or social work
  • Moving a blog with more than 10 posts
Check fit · $8,500 Full Booking-First Website Install details →
Most installs
WSS-STD3 weeks

Booking-First Website Install · Plus

$12,000

An eight-page site, local SEO, multi-service support, and the full Booking-to-Review Plus install.

What ships

  • Everything in Standard, plus the items below
  • Eight pages, with service pages, FAQ, and reviews
  • Local SEO basics: GBP, schema, and citations
  • B2R Plus install: multi-channel intake, groups, and tuning
  • Team walkthrough and a short video library
Who it's for

Multi-service shops that want to rank locally and need real wiring across services and staff.

Required inputs · 3
  • Everything Standard requires
  • Two or more service lines, named in writing
  • A Google Business Profile you own
Eligibility · 2
  • One location. Multi-location is a custom scope.
  • Up to 20 services at launch
Not included · 3
  • Multi-location pages
  • An online store or product catalog
  • Ongoing SEO content
Check fit · $12,000 Full Booking-First Website Install details →

after install

System Checkup

A short health check after your install runs for a while. We see what works, what broke, and what to tune. Not a retainer. Book it when you want it.

just one thing broken?

À la carte targeted installs

Buy one, or bundle into the Booking-to-Review Install for less.

NSF5 business days

No-Show Fix

$1,500–$2,500

Deposit at booking. Clear cancel policy. Auto reminders. One-tap reschedule.

See install

REV3–5 business days

Review Engine

$750–$1,500

A clean Google review link. Auto requests after each visit. A simple tracker.

See install

REB5–10 business days

Rebooking Engine

$1,500–$3,500

Past-customer segments. Auto rebooking nudges. A recall schedule.

See install

Got a bigger issue than booking, reviews, or rebooking? Try Ray's Friction Audit.