For most local service businesses, the profile is the first thing a new customer sees, before your website, before your reviews page, before anything you paid for. Here is what an audit looks at, and two ways to get yours reviewed.
the checklist
Each one is visible to any searcher. None of them require logging into anything to inspect.
01
Your primary category decides which searches you can appear in at all. The audit checks whether it matches the work you actually sell, whether secondary categories cover the rest, and whether your services list is filled in with real names and prices instead of left blank.
02
Not just the star rating. How many reviews you have against the businesses Google shows next to you, how recent the newest one is, and whether anyone replies. A profile with forty reviews and silence reads worse than one with fifteen and a reply on each.
03
Google reports which profiles have photos and how often new ones appear. The audit checks whether your photos show real work, real premises, and real people, or whether the last upload was two years ago.
04
Wrong hours cost you the customers who showed up to a locked door. Holiday hours, accessibility attributes, and appointment links are small fields that quietly decide whether a searcher calls you or the next result.
05
The questions section is public, and anyone can answer, including competitors. The audit checks whether unanswered questions are sitting on your profile and whether posts show any sign of life.
06
A strong profile still loses the customer if the link lands on a slow homepage with no way to book. The audit follows the path from profile to website to booking and marks where it breaks.
start free
Search your business name and the scan pulls what Google shows about you right now. You get a score, the first issue we would fix, and one step to take next.
Want the full checklist done by a person instead? The website and trust audit reviews your profile and your website together, with a written fix list in three business days. Doing the work yourself? The optimization checklist walks through each area step by step.
next step
The free scan reads your public profile and pages, then shows your score and the first fix. No card, no call.